A significant advantage of Facebook advertising is its capability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. Above all, many consumers are on Facebook. Perhaps, your customer is in that pool of potential buyers?
The act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.